Billboards are an effective means of reaching a large audience, but it’s important to remember who is the targeted audience and the location where the billboard will be visible. The design of the board has to fit the audience, their attention span, and the surroundings.

Boards can come in a variety of sizes and orientations depending on their location. The display size will ultimately drive how the design of the board and how much information can be included.

Billboards along highways are often viewable only for 5 to 7 seconds, so it is important to narrow down the points to get across to the viewer. Keeping in mind that the most effective boards contain only 6 to 9 words.